![]() ![]() Why has visual storytelling taken off? The main reason is that standards for content on the web are rising, and it's become harder than ever to get readers to pay attention.Īs web browsers become more powerful, we're seeing the rise of an arms race for ever more impressive visual content. It has been on the rise for several years now across multiple fields, including media and content marketing. Visual storytelling refers to the use of eye-catching visual elements - such as images, video, data visualisations, and motion graphics - to create compelling content. You can see other examples in our roundup of the best immersive interactive content. This story uses interactive infographics to show the impact of climate change on the planet. One great example of scrollytelling comes from media company Stuff in their story 407 and rising. Scrollytelling can incorporate any combination of graphics, audio, video, and animations to create a thoroughly engaging piece of long-form content. One way to create an interactive infographic is scrollytelling, which relies on the reader scrolling to trigger changes in a piece of content. These are a form of interactive marketing that requires human engagement to initiate action. How to create an interactive infographicīoth examples display significant amounts of information (e.g., types of food, suggested servings per day, and serving size) in a way that makes it immediately understandable.Īn interactive infographic is simply an infographic that has some element of interactivity, such as animation effects triggered by the reader clicking and scrolling.Impressive interactive infographic examples.The benefits of interactive infographics.The rise of visual storytelling on the web.Interactive infographics have become an important part of the content marketing strategy of successful marketing teams. With the rise of web and new digital platforms, this tactic has been taken to a new level with the rise of interactive infographics (otherwise known as animated infographics). Infographics are simple visual distillations of complex information, often using illustrations, short summaries, and data visualisations (such as charts, tables, and maps). One of the best ways to do this is to create and embed an infographic. An important skill for anyone working in content - from marketers and designers to journalists and other media professionals - is to make complicated information approachable, understandable, and easily digestible. ![]()
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